5 Story World Tips From A Super Bowl 2013 Commercial


Photo by supercolor

The commercials are one of my favorite parts of the Super Bowl. Don’t get me wrong, I LOVE Football! Still, the creativity and humor from some of the ads inspire me.

This week on my blog we are going to learn some tips from Super Bowl commercials to help us come back with our own Writing Bowl Ring 2013.

The following commercial gives us great tips on Story World. Take a look:

5 Story World Tips From This Super Bowl Commercial:

1. Close Your Eyes and Put Yourself Into Your Imaginary World. Sometimes it is hard to write a scene without closing your eyes and imagining yourself there. What do you smell? Feel? Taste? See?

2. In Your Scene’s Story World Define What Makes It Unique. To avoid vanilla scenes, look for contrasting details in each setting. Find ways to bring out different qualities, so the reader feels as if they are there with you.

3. Look For Something In Your Own Setting And Showcase What It Would Be Like In Your Story World’s Setting. As we see through the artist’s imagination, the woman becomes a bird in the ad. If you are not writing speculative fiction you may not go that far, but you can show the difference between a woman in New York and a woman in North Dakota.

4. Showcase what is shocking in your story world. Think about what might surprise or excite a reader who doesn’t live in the location the scene is taking place. Showcase that in the senses so the reader experiences it in a way that builds excitement.

5. Give Your Story World A Time And Season. When you create a scene’s story world, give it a time of day and season of year. We see in the beginning of the commercial how it occurs at an exact time. We also see the passing of time and we have a sense for the temperature because there is no snow out the window, but it requires a jacket.

What other things did you notice in this Commercial?


About Michelle Lim

Author Michelle Lim is the Brainstorming/Huddle Coach with My Book Therapy Press and the Midwest Zone Director for American Christian Fiction Writers. Michelle’s romantic suspense is represented by Karen Solem of Spencillhill Associates and has gained contest recognition in the Frasier, the Genesis, and the Phoenix Rattler, winning the Genesis in 2015 for her genre. Michelle writes devotionals for The Christian Pulse Online Magazine and Putting On The New. Since her nonfiction book release, Idea Sparking: How To Brainstorm Conflict In Your Novel, through public speaking and online chats Michelle helps writers discover the revolutionary power of brainstorming to bring new life to their stories.

8 thoughts on “5 Story World Tips From A Super Bowl 2013 Commercial

  1. jackielayton says:

    Hi Michelle,
    The Dorito commercial made me laugh because I could see that being my son and his 3 year old daughter. She loves to be a princess. I talked to him later and he said he missed the beginning of the game because they were having a tea party. He’s a big jock so it really fit, except for the makeup part.
    God loves a Farmer, the Clydesdale, and the veterans were the ones that moved me to tears.
    Maybe I can use those as guides to bring laughter and tears to my stories.
    Thanks for sharing.

  2. Another keeper, Michelle. Will print this out and keep it by my computer to use as a checklist!

  3. jeannemt says:

    Such great thoughts, Michelle. Reading about contrasts made me realize I tend to write characters from similar backgrounds. Hmmmm, definitely going to make some changes in my next story. 🙂

    In this commercial, I liked how they showed the creativity in process-i.e. when the rabbit looked up for his missing second ear, and then it twitched when he received it. The woman you mentioned when from almost seductive in human form to sinister in bird-form. Playing with creativity. Loved that. 🙂

  4. Susie May says:

    Great post Michelle 😉

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