Junk Food Cravings – How To Create A Craving In Your Readers

There are some kinds of junk food that just speak to you on the grocery shelf. You know, Oreos, Ben & Jerry’s, Popcorn, Licorice… The list goes on and on, but no matter how many times we fill up our carts with the cause of our next dental visit, we come back for more.

Why? Scientists would tell you that they cause the release of the happy endorphins in the brain. They say they can even be addicting.

Yup! I imagine addiction would explain the rush for boxes of chocolates on Valentines Day and the raid of my refrigerator at 1 a.m. when I’m trying to write.

Have you ever gotten in your car to go to the store because you just really needed a chocolate or caffeine fix? Yep. Me too.

Amazingly enough there is something to be learned about writing from junk food cravings. After all, have you ever seen news coverage of people camped outside a bookstore for the release of a brand new novel?

That author found a way to make their reader’s crave their books. If I knew all of those secrets, well, I’d be wealthy, but I have picked up a few as I read bestsellers.

How To Create A Craving In Your Readers:

*Study the bestsellers in your genre. Make a list of commonalities between them. Genre readers have favorite things. For example, creating a home with very little to work with or a craft type theme are popular in romance novels.

*Make the reader care about the community or secondary characters that are the POV characters in the next book. A great example of this is Dee Henderson’s O’Malley Series.

*Develop unpredictable plot that surprises your readers.

*Groom your voice by journaling or free writing frequently enough that your voice grows in strength. It is your unique signature that draws readers to your novel.

*Find something that is currently captivating to your readers and build your plot around this. An example of this is Abomination by Colleen Coble. 

*Create lovable characters. In Beth Vogt’s Wish You Were Here we love the heroine.

*Learn to create beautiful visual imagery that takes us right to the scene. A great example of this is Lakeside Reunion by Lisa Jordan.

*Learn how to structure and build your character’s journey in a novel. You can find lots of resources to help with this at My Book Therapy.

*Create a satisfying ending. This is huge! If you make them go aww and give them a happy take away moment, readers will love it. Work on the ending until it has an impact on the reader.  Try it out on other writer/readers to see if there is an impact.

*Do not try to imitate other writer’s voices. Just read and take notes on things that stand out. This allows you to study the writing and build the powerful pieces into your own writing in your own voice.

What great books make you anxious for the author’s next novel?



About Michelle Lim

Author Michelle Lim is the Brainstorming/Huddle Coach with My Book Therapy Press and the Midwest Zone Director for American Christian Fiction Writers. Michelle’s romantic suspense is represented by Karen Solem of Spencillhill Associates and has gained contest recognition in the Frasier, the Genesis, and the Phoenix Rattler, winning the Genesis in 2015 for her genre. Michelle writes devotionals for The Christian Pulse Online Magazine and Putting On The New. Since her nonfiction book release, Idea Sparking: How To Brainstorm Conflict In Your Novel, through public speaking and online chats Michelle helps writers discover the revolutionary power of brainstorming to bring new life to their stories.

7 thoughts on “Junk Food Cravings – How To Create A Craving In Your Readers

  1. Beth K. Vogt says:

    Thanks for the mention of Wish You Were Here.
    And yes, Lisa Jordan’s scenes are so vivid in Lakeside Reunion.
    I’m a huge fan of all of the My Book Therapy resources — books, chats, Pep Talks, retreats … so, so beneficial for learning the craft of writing.

  2. Michelle Lim says:

    You bet, Beth! It was a fabulous read!

  3. Can’t wait for Lisa and Beth’s next books…and Rachael Hauck’s and Susan May Warren’s…and your first one, Michelle! We have a slew of great authors in our circle of friends!

  4. jeannemt says:

    Michelle, took some good nougats, er, nuggets from your post. I need to study the bestsellers in my genre more. 🙂 Loved your tips.

    I’m definitely looking forward to Dee Henderson’s next book. Also, to reaching Susie and Rachel’s next books. 🙂

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